Made at the source
Esteller owns its factories in Johor Bahru, Malaysia and Guangzhou, China.
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Own factories in JB and Guangzhou
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Singapore showroom, open daily
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Full-home furnishing
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Customisation and built-ins
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Local consultation
Behind the craft
See where your furniture comes from
Most furniture shoppers never see the factory. Here, you can.
A closer look at the factories and workshops behind Esteller furniture.
Factory-directA more transparent way to buy
Factory furniture does not mean low quality furniture.
Factory-direct is more useful as a transparency term than a pricing term. We know where each piece is made and how it is built, because it is our own production.
Built to export standards
Our furniture is also built for overseas clients, including the European market, to the construction standards those markets expect. That same standard goes into the pieces you see in Singapore.
Seen in person
You are not just buying factory furniture. You get a local showroom and team to help you choose.
Why bother ordering from Taobao when the factory is right here in Singapore?
Overseas marketplaces look cheap until something goes wrong: photos that do not match, a sofa that will not fit the lift, nobody to ask for help. With Esteller you deal with the people who make your furniture.
We are the factory, not a middleman
No trading company or reseller in between. Ask how a piece is built and we can tell you, because we built it.
Factory-direct is not lousy furniture
The same factories make furniture exported to Europe, where it is sold as designer furniture. That standard comes to Singapore.
See it before you commit
Taobao shows photos. Our showroom lets you sit on it, touch the fabric and check colour and scale in person.
A local team, not a chat bubble
Talk to people in Singapore before and after you order, not a seller across the border and a language barrier.
Made to fit your home
Because we run production, we can customise sizes and finishes and build in carpentry for awkward corners.
Honest pricing for the whole home
Fewer layers between factory and living room. Furnishing several rooms? Send your floor plan for one full-home quote.
| The experience | Overseas marketplace | Esteller factory-direct |
|---|---|---|
| Materials | Judge from photos | See selected pieces in person |
| Support | Overseas sellers | Local Singapore team |
| Before you buy | Limited chance to view | Visit the showroom first |
| Who makes it | Often unclear | Esteller owns the factories |
| Fit for your home | Standard sizes only | Customisation and built-ins |
New homeowners
Why New Homeowners Choose Esteller
Furnishing a whole home means a long list and a lot of decisions. Here is how Esteller makes it simpler.
One plan for the whole home
Living, dining, bedroom, study and storage from one team, instead of sourcing every piece separately.
Start from your floor plan
Send your floor plan and requirements. We help you work out suitable pieces and a factory-direct quote for your space.
See it before you commit
Visit our Singapore showroom to check materials, colours, comfort and scale in person.
Made by us, so we can tailor it
With our own factories, customisation and built-in carpentry are available for pieces that need to fit your home.
Factory-direct pricing
Fewer layers between factory and customer. Ask us about pricing for multiple pieces.
A local team throughout
Talk to people in Singapore before you order, not an overseas seller across a language barrier.
Existing homeowners
Replacing your furniture? Tell us what you’re changing.
You do not need a whole-home project to talk to us. Tell us what is not working in your home and we will recommend pieces that suit the room.
Old sofa
Sagging cushions, worn fabric, or a shape that no longer suits your living room.
Replace my sofa on WhatsAppNot enough storage
Full wardrobes and cluttered rooms. Built-ins and customisation are available for pieces that need to fit.
Ask about storage on WhatsAppOutdated dining set
A table or chairs that no longer fit your household or your style.
Upgrade my dining set on WhatsAppBedroom upgrade
A new bed, mattress or wardrobe to refresh the room you use every day.
Upgrade my bedroom on WhatsApp
Not sure where to start?
What are you replacing?
Tell us on WhatsApp what you want to change, such as a sofa, dining set, bed or storage. Send a photo of your space or existing furniture and our team will recommend options.
A closer look at Esteller
Why customers choose factory-direct furniture
Real customers on what they were looking for and what they chose.
Customer interviews
Real homes. Real decisions.
See Esteller in real homes
Styled and lived in.
Thoughtful furnishing, room by room
Furnish every room
From individual rooms to complete home setups, choose what you need and build your furnishing plan around your space.
Living room
Sofas, TV consoles, coffee tables
ExploreDining room
Dining sets, stone and wood tables
ExploreBedroom
Beds, mattresses, wardrobes
ExploreStudy
Study tables, office chairs
ExploreBuilt-ins
Customised carpentry
ExploreFull-home packages
Send your floor plan
ExplorePlanning more than one room?
Furnishing more? Ask about factory-direct pricing for multiple pieces.
Setting up a few rooms, or furnishing homes around the same time as friends or family? Tell us what you need and we will quote based on your requirements.
Factory-direct furnishing
Your Home. Your Choices. Factory-Direct Access.
Whether you are furnishing a new home or replacing a few key pieces, tell us what you are looking for.
